M. Ephraim Ocampo

Web & Graphic Designer

IMDB

Summary

Providing effective creative marketing solutions to help businesses increase profit and interactivity. Conventional methods of communication are rapidly becoming obsolete as Mobile Devices, Social Media & Web2.0 are providing consumers greater power and knowledge than ever before.

Technical Skills

Creative Direction, Strategy, Brainstorming, Marketing Campaigns, Web Design, Branding & Identity, Video editing, Motion Design, Networking, Viral Marketing, Imaging, Market Research, Buzz Marketing, Social Media Networks, Blogging, Innovation, Consulting, Problem Solving, Advertising, Business Development, Print Design, Customer Relations, Event Management, Press Releases, Promotional Materials, Publicity, Sales. Language expertise in XHTML, HTML5, CSS, javascript 2.0, jQuery, PHP and ActionScript 3.

XTHML / CSS

Excellent

Javascript

Good

Adobe Creative Suite CS4+

Excellent

Work Experience

Art Director

Bird-B-Gone, Inc.

  • Period: December 2011 - Present
  • Helped concept and launch new initiatives for the company. Developed brand identity and advertising campaigns for several Bird-B-Gone entities.
  • Responsible for redesigning all packages for current and new products.
  • Doubled online revenue monthly in comparison to last year's sales through redesigning company website and online marketing efforts.
  • Developed online marketing campaigns that overwhelmed competition.
  • Developed look and feel of the new birdbgone.com website.

Marketing & Art Director

Trilinx Productions, LLC

  • Period: May 2003 - Present
  • Managed outside vendors for large print, online and photography projects.
  • Co-produced, videographed, edited video for independent film companies featuring A-list celebrities and awarded at film festivals.
  • Aggressively tackled a vast array of projects; constantly striving to uncover the creative possibilities that can strategically solve marketing and communication challenges for a wide range of corporate, non-profit, and small business clients.
  • Produced creative and budget-friendly brochures, annual reports, postcards, invitations, marketing/advertising materials, posters, maps/charts/info-graphics, and web graphics & pages
  • Proficient use of Adobe Creative Suite CS6, QuarkXPress, DeltaGraph, Dreamweaver and CSS3, and Flash.
  • Developed and managed viral mobilemarketing campaigns through multiple communication channels
  • Maintained clients' websites, e-mail newsletters and e-commerce databases

Senior Graphic Designer

Corporate Executive Board

  • Period: September 2010 - August 2011
  • Compiled and designed information graphics for clients.
  • Responsible for design and production of the CEB high-end collateral, including annual marketing campaigns/sales kits, annual report covers, and CEB quarterly newsletter.
  • Responsible for the development and project management of publications and presentations; simultaneously managing multiple long- and short-term projects including research studies, invitations, brochures, marketing collateral, newsletters, etc.; working directly with clients to create page layouts and implement multiple rounds of edits, maintaining a high degree of quality control through self-proofing, blueline review and style guide adherence, and preparing files for vendor printing.
  • As a senior member of design staff, responsibilities included leading training sessions and mentoring junior staff (including a dedicated design assistant).
  • Lead a project team focused on creating and maintaining a comprehensive InDesign template and library archive.

Graphic Designer

United States Postal Service, Headquarters

  • Period: June 2008-October 2010
  • Responsible for design process, from concept to developing print collateral and corporate website pages that are USPS and 508 compliant.
  • Designed monthly newsletters for internal communications with a circulation of over a million subscribers.
  • Designed USPS Priority Mail boxes and envelopes, posters, event material and e-mail newsletters to USPS headquarters employees.
  • Possessed complete knowledge of pre-press production including the use of corporate Pantone colors and brand standards on PC/MAC.
  • Active Secret Security Clearance.

Graphic Designer

Adra International

  • Period: January 2007 – June 2008
  • Responsible for assisting director in designing all print material and web graphics with knowledge of ADRA corporate design standards.

  • Conceptualized and designed gifting programs for international donors which included print and web graphics.
  • Successfully completed projects with strict deadlines.

  • Provided creative and technical guidance to the internal communication and sales team.
  • Experienced with working closely with photographers to categorize and select photos to be used in print pieces.
  • Experienced in conceptualizing special die cut prints, trims and mounting in-house
  • Responded to logo requests and Graphics Standards questions from ADRA’s network and sponsors for events.
  • Responsible for working with vendors on budget restrictions, for printing on a variety of materials.

Front End Developer

Primus Telecommunications

  • Period: November 2005-January 2007
  • Highly knowledgeable of hand-coding of both semantic, efficient, standards-compliant HTML 4.01 Strict markup and CSS 2.1 code.
  • Used hand-coding of unobtrusive, DOM Scripting based JavaScript 2.0.
  • Possessed a keen eye regarding a high level of detail and strive for pixel-perfect design across different Web browsers.
  • Designed e-mail marketing campaigns with analytics and high graphic content.
  • Responsible for developing web pages with use of accessibility (WCAG 2.0), Google analytics, search engine optimization and information architecture.
  • Communicated with graphic designers, B2B Customer Relations and editors.
 

Education

Art Institute of Washington, DC

Bachelor of Fine Arts degree in Web Design and Interactive Media

  • October 2001-December 2004

Clients & Portfolio

Selected Clients

Since 2004, Michael Ocampo has had the honor to work with some of the most respected brands and great organizations. Here are a few:

Selected Works